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Specialized Pay Per Click Software Tools
Professional Pay Per Click managers use specialized software tools to facilitate key PPC functions. Clients benefit from the effectiveness of these tools. Significant time and effort is required to research the best and most cost effective PPC tools, and to master all of the functions supported by this specialized software.
Keyboard Communications maintains competitive pricing by investing in well supported licensed software while avoiding costly subscription services. The major tools which we use are as follows:
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Keyword Analyzer
Keyword Analyzer is a sophisticated keyword research tool. It creates extensive lists of keywords from databases used by the major search engines. It can be set to pull related synonyms and to “dig” several levels deep doing additional searches to expand the list of potential keywords. It also searches the major search engines and indicates the number of Google and Yahoo ads currently running for each keyword and provides the bids for different page positions.
Competition Dominator
Competition Dominator is a powerful tool for analyzing the competition in any PPC market. When a list of keywords is entered, Competition Dominator presents a graphic analysis of the market with the volume of clicks for each competitor on one axis and average page position on the other axis.
This sets the stage for more detailed analysis. If you click on a competitor and select a keyword, all of the competitor’s ad variations will be displayed. You can also see which keywords each competitor is using. Finally, you can run searches on a daily basis, and Competition Dominator will track the number of times each ad is displayed over time. This enables you to identify the most profitable ads, assuming that companies only continue to pay for ads which are profitable.
Keyword Toolkit
The Keyword Toolkit provides options for enhancing your keyword list. You can link keywords to lists of words commonly used in searches like “buy”, “get” and “try”. You can jumble different phrases to create additional keyword permutations. The tool also generates common misspellings.
The Keyword Toolkit can “wrap” your keyword list so that each word appears with the punctuation for all three Google matching options. This triples your list and provides you with the advantages offered by all three matching options. You can also “localize” keywords by linking them to lists of place names. Even if you offer a national service, people may use local terms to search for your product such as “auto loans Atlanta”.
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