E-mail Continues to be an Effective Marketing Tool

E-mail continues to be an extremely effective tool for promoting your website and maintaining contact with customers and prospects. 

Americans still receive lots of spam, but they are now better protected by spam filters and aren’t complaining as much.  The rejection of permission-based e-mail is not increasing despite the burden of spam.

E-mails entered on your website should be automatically loaded into your e-mail database either by your E-mail Service Provider or by in-house e-mail management software. 

Provide an auto-responder e-mail.  Surveys have found that almost three-quarters of the general population will open and read a confirmation e-mail within one hour of receipt.  Your auto-responder should include a carefully crafted marketing message.

Distribute a monthly e-mail newsletter or e-zine.  While this requires time and effort, it produces substantial marketing benefits.

Spam legislation, e-mail filters and inbox clutter create challenges for e-mail marketers.  There are many reasons to use an E-mail Service Provider (ESP) to manage your e-mail marketing campaign.

Click the following links for additional information:

E-mail Newsletters

Formatting E-mail

E-mail Service Providers