Business Blogs Are Growing Rapidly as a Marketing Tool

A Weblog or blog is an instant publishing tool for adding fresh content to a webpage.  The growth of blogging has been astounding with Technorati, the recognized authority, tracking more than 63 million blogs at the end of 2006.

Blogging has become an important vehicle for politics and the media, and is growing rapidly as a marketing and business tool.

Blogs are more attention getting than other business communications because they are written by one person and in a distinctive voice.  Blogging is like particpating in an intelligent online conversation.  A Blog can help brand your company as authentic and knowledgeable.

You can include a blog as an additional component of your company website or publish a separate blog.  A new set of best practices for business blogs is evolving balancing the unique personal tone of this new medium with corporate objectives.

Click the following links for additional infromation: 

Why Blog?

Who’s Blogging?

Blog Software

Getting Started

Blog Conventions

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